WeChat Service Account
WeChat Service Account offer most companies to build its own application, get any inquiries and broadcast their own promotion message to followers. If your goal to serve users with higher degree of functionality through API integration, the service account should be the one to consider.
The services account provides more powerful business services for companies and organisations as it is more visible and allows companies to broadcast four messages per month. The idea behind a service account is to provide services rather than broadcast messages. It provides users through a customised menu and integrates e-commerce, customer service, games, or other interactive features inside the app. User can receive push notification as the broadcast message is displayed in line with the user’s personal contact. The user can reply to any message within 48 hours. The developments of WeChat Stores and WeChat Pay have offered an opportunity for e-commerce businesses which function as a payment gateway inside the WeChat environment. The account also provides users with extra functionality, which is GPS, in order to point customers to the nearest store. User can generate several QR codes for one account, and the QR codes can be generated based on short URLs for higher readability.
OrderIn is a popular food-ordering service in South Africa. Their WeChat Official Account can detect the user’s location or allow customers to enter their address, then present them with a list of restaurants in the area. Customers can then place orders and make payments, via functions available in WeChat. In the restaurant, a wireless printer, connected to OrderIn’s server, alerts staff members when there is an order pending and prints it out. Staff members can then enter the expected time of collection and deliver the info to the printer, which sends a confirmation to the customer via WeChat. Through WeChat, users also have access to a customer care feature, which allows them to chat live with OrderIn’s customer service team.
Online food delivery service Foodpanda is partnered with WeChat across Southeast Asia. This cooperative effort will allow WeChat users to browse nearby restaurants, receive exclusive promotional offers, and order food. The partnership is live in Hong Kong, Thailand, Singapore, Malaysia, Taiwan, Philippines, India, and many more countries. Foodpanda’s WeChat service account gives customers an ordering process very similar with the Foodpanda website or app. After defining their location, users can immediately see a variety of restaurants and cuisine types that can be delivered to their area. Foodpanda also allows users to filter based on cuisine type, proximity, price, and other rating systems. In addition, users can pay very easily with cash upon delivery, or via various integrated online payment options, including WeChat Pay. Users also can download the Foodpanda app directly through their WeChat account.